Homebloc is a hyperlocal social network, It aims at delivering geographically relevant information. To build this platform from the ground zero, I think we are indifferent from a normal listed company in functions:
Product Development
- Build new feature
Quality
- Ensure user experience at current feature
User Acquisition
- Build user base
Marcom & PR
- Communicate with potential & existing user, at the same time dealing with media & public
Business Development
- Generate cash flow
However, I think priority of the above functions maybe little bit different from a normal company.
Say for example, a listed company usually do marcom & user acquisition in the same campaign. For a social network web app, early users maybe acquired at zero marcom stage.
In a normal company, product development and quality control will be the next major focus. For web app, however they are usually doing at the same time: Ship, Fix, Ship, Fix, Ship, Fix...
Finally, business development start in the very eary stage stick together with user acquisition for normal company. For web app, we usually prioritize monetization behind other major functions.
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